Digital Advertising Campaign Specialist

Job Type

Full-time - (In-house Preferred)
 


Descriptions

We’re expanding our team by adding another Digital Marketing Campaign Manager to support our growing roster of clients. As a Campaign Manager, you’ll create ad campaigns, focused on achieving client marketing goals and growing their business, as measured by strategic KPIs. The Campaign Manager is critical to our business, as they facilitate and fulfill the day-to-day work that needs to be accomplished for our clients to be successful. We need a confident person to make educated recommendations and decisions in the campaign creation process to help our clients produce their expected results.

 

The Campaign Manager is responsible for creating, implementing, and managing successful ad campaigns, by purchasing ads, delegating tasks, overseeing other departments’ roles in campaign success, conducting monthly analytic reporting, and providing high-quality, results-focused client support. A successful Campaign Manager strives to consistently exceed clients’ goals and expectations.

Responsibilities

  • Create and manage Facebook, Instagram and Google campaigns, along with other platforms as needed

  • Direct high level campaign and analytics management, executing strategies to reduce CPC, CPA, and CPM for client accounts

  • Quality control and ongoing maintenance & budgeting of Ads

  • Collaborate with clients to achieve their monthly goals/objectives

  • Communicate and collaborate with the Accounts Team making sure they have what they need to be prepared for client meetings

  • Help direct the Design Team for creative content relevant to Ad campaigns

  • Purchase Ads and accurately utilize monthly marketing budgets

  • Collaborate with team members and use company resources for best results 

  • Manage multiple client budgets at the same time

  • Generate and analyze monthly reports, and confidently review results with client, giving guidance and suggestions as necessary

  • Provide upsell opportunities to the Sales team for exploration and follow up

  • Facilitate and work closely with the Software Development & Design Teams to advocate for the client and relay requests

  • Follow outlined procedures and quickly adapt to new processes

  • Market research, Targeted Campaigns, Retargeting and A/B Testing

  • Perform other responsibilities as needed - we’re growing quickly and the scope of the role may change over time
     

Qualifications

  • 1-3 years experience in digital advertising and ad buying

  • Excellent understanding of digital marketing concepts and best practices

  • Self-motivated, driven person

  • Experience managing large scale paid campaigns

  • Analytical mindset and critical thinking

  • Excellent communication and interpersonal skills

  • Strong work ethic

  • Excellent organizational skills

  • Ability to work within a team, but also independently

  • Experience working with account teams as well as working alongside clients

  • Facebook Business Manager/ Ad Manager experience required

  • Facebook Blueprint Certification and Google Ad Certification a plus

  • Experience with programmatic and social advertising preferred

  • Flexibility in day-to-day responsibilities and willingness to pivot and re-prioritize workload as necessary  


Benefits & Culture

  • Medical, dental and vision healthcare plans

  • Front-loaded Paid Time Off

  • Retirement Savings Plan

  • Flexible scheduling to take advantage of fresh powder mornings, sunny summer afternoons, and everything in between!

  • Dog-friendly Fridays

  • Stocked kitchen with snacks and an espresso machine!

  • “Bend-casual” attire

  • Sit-stand desks

  • Collaborative, social, open-architecture environment

  • Career & professional development - we’re growing quickly and we love to promote from within so there are lots of opportunities to create your career path and expand your skills


About Us

Mazama is a digital advertising agency based in Bend, Oregon. We’re growing rapidly with the success of a proprietary technology we developed and are expanding our team in almost all departments to help scale it. We have a lively and supportive office and work environment - really we're just a group of fun people who enjoy independent and team-oriented hard work, and getting outside.
We encourage you to apply even if you don’t check all the boxes! We’re looking for highly motivated people who have the internal drive to push projects forward, propose solutions to overcome barriers, and are a positive influence on the team around them. Bottom line, we enjoy meeting people we would want to hang out with all day. If you have questions about a job or the qualifications prior to applying, feel free to reach out to our HR Team

 

Equal Opportunity

All qualified applicants will receive consideration for employment at Mazama without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.